How to gain loyal clients through social media
Social media is a great tool for freelancers to become more visible to a higher number of potential clients. However, it’s not quite as simple as signing up, writing a few posts and waiting for the leads to roll in.
While this might help you find a handful of new, temporary clients, it won’t get you those long-term loyal clients that will pay the rent each month.
In order to make the most of social media, you need to go the extra mile and draw clients’ interest organically. Here are some of our top tips on how to do just that.
Do your research
Before setting up your social media channels, it’s best to do your research on which ones will work best for your purposes. Look into what each platform offers and consider how you can use the information to benefit your freelance work.
For example, while there are those who thrive on picture-based platforms like Instagram and Pinterest; such as photographers and graphic designers, that doesn’t mean your freelance copywriting will do as well on those platforms too.
Once you’ve chosen your channel, you dive right into the features. Knowing your Twitter Moment from your Instastory is important if you want to make the most of social media and create a strategy that will not only get seen by potential clients, but that will encourage them to come and check out your services.
When researching which platform will work best for you and your services, it’s worth thinking about where your potential clients may be and how they’ll be using the platform.
Consider your ideal potential client and what platform you imagine they’d use, how they’d use it and for what purposes. Simple exercises like these can make the world of difference when you’re in the process of building your social media strategy, and can help you get in the mindset of your audience when you’re using the platform.
Once you’re set up, you need to create a tone of voice that advocates your values and beliefs as a freelancer. This may not seem like you’re promoting your services, but in reality that should be the smallest factor of your social media strategy.
To grow your freelance following organically, get involved with conversations surrounding your industry and even your personal interests (that you don’t mind sharing with clients). You can also do specific searches for people looking for services like yours – perfect for dropping into the conversation.
By showing genuine interest and not pushing your services on people, you’re making potential clients aware of you while adding value to the social media platform – which is exactly what it’s there for!
Create a clear call to action
A clear call to action is vital for any social media strategy. This will ask anyone who visits your page to perform a specific action that you’re plugging at the moment. For example, this may be buying your book, visiting your website or signing up to your newsletter.
This will help you avoid spamming loyal followers with promotions, and will also result in more genuinely interested leads, which is more likely to lead to loyal clients.
Build a personal brand
Unlike a company brand, a personal brand acts to heighten your own interests, quirks and tone of voice, rather than mask it with another, fabricated one. This level of personality is something clients won’t receive with a small business, so it’s important to put it at the front of your social media strategy.
Posts that share what you’re up to, pictures of collaborations or meet ups, or even just letting people know what you’re reading at the moment can help show them that you aren’t in it for the hard sell, but because you enjoy being there, and share a common interest with your clients.
This article was written by Lauren Wise, content writer for Freelancer News.